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Pharmaceuticals have long been a target for counterfeiters with the recent proliferation of consumer drugs like Viagra and Cialis and the more dangerous instances such as the counterfeiting of the cancer drug Avastin.

Many of these are distributed via the web but others are infiltrating the conventional distribution channels via alternate wholesalers. The end result is that people’s health and in some instances lives are at risk.

The industry as a whole is moving toward track and trace authentication systems but to be effective these should also have a verifying technology overlay so as to allow immediate “Proof Positive” in-field authentication.

Brand Integrity International is able to assist pharmaceutical manufacturers in all aspects of implementing a brand protection strategy based around their extensive authentication technologies.