Trying to pass work off as somebody else’s has very probably been with humankind since the dawn of civilisation and perhaps even before that.
Almost always perpetrated for obtaining profit through deception, it has become one of the great value-destroying evils of the 20th and 21st centuries.
How do you stop it and protect your brand?
Ultimately the counterfeiters will only be stopped for one or more of the following reasons:
- They believe there is a very high probability of their apprehension and prosecution.
- The economics of the situation no longer make sense due to their production costs being too high to provide a low-selling cost whilst still generating a major margin for them.
- Consumers are helped to spot fakes thereby reducing the sales opportunities for the criminal enterprises behind counterfeiting.
Of course, none of these things are easy to achieve.
Given that many counterfeit goods are produced in developing world ‘sweat shops’, it’s unlikely that the counterfeiting gangs exploiting the workers will ever lose control of their production costs. It’s also the case that consumers are always on the lookout for a ‘bargain’ so the sales opportunities look set to continue.
Yet all is not lost.
Our DNA encoded brand integrity solutions can offer huge help in all three above areas. That’s because your goods can be uniquely and invisibly marked so that all parties, including law enforcement and the consumer sectors, can spot them quickly with appropriate technology.
This could hugely reduce the sales potential for forgeries or fakes and increase the risks of dealing in them.
That’s why we invite you to find out more about our state-of-the-art DNA encoding techniques that could help you to uniquely identify your goods. It just might be all that’s required in order to get potential counterfeiters to start thinking that it may be easier to go elsewhere or give up altogether.