If you think that fakes and counterfeiting are restricted to manufactured goods, you’d be sadly mistaken.
One of the most lucrative domains for the fakers to attack is that of tickets for notable events.
Now this isn’t a new subject and you might think that by now things would be under control but regrettably in late 2014 there was yet another example of significant numbers of Australians being defrauded with fake tickets when they purchased counterfeits for a Justin Timberlake concert.
Now in this particular case it is pleasing to report that the perpetrators were caught but it is clear that disappointment and financial misery was the result for many of those affected.
What can event organizers do about such things?
The answer is relatively straightforward. You can consider the event protection anti-counterfeiting solution from Brand Integrity.
What does that entail?
In a brief blog of this nature we don’t have the space to go into detail but suffice it to say we can encode unique DNA identifiers into your tickets. That will make them, to all intents and purposes, impossible to copy or replicate by fakers.
Forgeries can be spotted instantly by simple scanning technology and that can prove to be a pretty powerful inhibitor for those contemplating making a fast buck by counterfeiting tickets.
Now it is perfectly true that our solutions can’t actually stop someone producing counterfeit tickets that are, broadly speaking, visually credible. What it can do though is to ensure that those counterfeits will be picked up immediately upon presentation and that will significantly increase the chances of the criminals being caught.
If you would like to know more about our solutions in this area, why not give us a call at your earliest opportunity?
We welcome the chance to outline our technology to you in a little more detail.