We occasionally encounter the viewpoint that a given product or series of products would be unlikely to catch the attention of counterfeiters.
Yet in fact, providing there is potential profit involved, virtually nothing is immune from their ‘efforts’.
To give some indication of this, here are the official statistics for the nine most commonly faked goods categories in the Australia during 2014 (in increasing order of value).
- Optical and related media
- Labels, logos and tags
- IT Equipment and technology gadgets
- Pharmaceuticals and well-being items
- Clothes and accessories
- Home electronics and spares
- Watches and other jewellery
- Handbags and Wallets (the highest value faked category)
Nobody really knows but there is a generally accepted estimate that in 2014 the total amount of goods faked across the globe amounted to a breath-taking $250 billion.
What should this tell you?
You may have been fortunate enough to have escaped the attention of the counterfeiters up until now. If so, it might be unwise to count on your luck holding indefinitely.
It might also be risky to consider that this as simply an issue for Australia brand protection. Australia and its commercial enterprises are no more immune from the attentions of these crooks than those of any other country in the world.
As you can see from the above categories and the staggering sums involved, there are increasingly few market segments where the counterfeiters are not deploying what might crudely be termed their ‘talents’. So, unless you do something about it, sooner or later they are going to get around to you.
Our DNA encoded solutions are an exceptionally important weapon in the armory available for fighting back against the counterfeiters. We welcome the opportunity to discuss them in more detail with you at your earliest convenience.